Los seguros en Colombia y la experiencia de la compañía bananera de seguros: 1960-1979


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Date
Authors
Jorge Enrique Elías Caro
David Numa Florian
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad del Magdalena

Abstract
Description
This book analyzes the insurance business in Colombia during the seventies of the twentieth century and applies the vicissitudes of all branches of insurance, company by company, showing a comparison of the behavior, year by year, of these products and the type of capital they represent, i.e., whether they were foreign or domestic in nature. It also presents a detailed analysis of the financial conditions in which the companies were operating and the activities they were authorized to carry out in Colombia. In the same vein, the case of Compañía Bananera de Seguros S.A. is emphasized in detail, with a comprehensive comparison - from different points of view - between this company and its competitors outlined. The actors involved in it, their actions, their policies, their strategies, their strategic direction, and consequently, their relationship with the political, social, and economic environment of the time are identified. Finally, it also mentions its relationship with other aspects of the financial sector as such and, in particular, with the insurance sector.
Keywords
NEGOCIOS ECONÓMICOS > Ciencias económicas > General, Economía, Sociología y Antropología > Ciencias económicas > Ciencias económicas
Citation
URI
https://repositorio.unimagdalena.edu.co/handle/123456789/21705
item.page.fuente
Collections
Libros Editorial Unimagdalena (Open Access)